In the world of music, creating a hit song is a collaborative effort that requires the perfect blend of talent, creativity, and teamwork. This year, Variety’s 2022 Hitmakers and Hitbreakers list showcases the industry’s top talents, including songwriters, producers, and management teams that have contributed to some of the biggest hits of the year.
Big Energy: A Hit in the Making
One of the standout tracks of the year is Latto’s “Big Energy,” a catchy tune that has taken the charts by storm. The song was crafted by songwriters LaFlare and Kaine, who traveled to Hawaii with Dr. Luke and Theron Thomas for a writing camp. The team looked to social media trends for inspiration, incorporating popular phrases and themes into the song’s lyrics. Producer and songwriter Vaughn Oliver sampled Tom Tom Club’s “Genius of Love” to create the infectious beat, while Latto’s delivery, flow, and confidence helped hook
The Power of Teamwork: SalXCo and 10Q Management
Behind the success of artists like Doja Cat and The Weeknd are management teams like SalXCo and 10Q Management. These companies have played a crucial role in the careers of their clients, handling everything from A&R to deal-making. For example, Lydia Asrat handles Doja Cat’s A&R, while Josh Kaplan orchestrates deals for her. The emphasis on teamwork has led to hits like Doja Cat’s “Kiss Me More” featuring SZA, Saweetie’s “Best Friend” featuring Doja Cat, and The Weeknd’s “Blinding Lights” and “Save Your
Organic Creativity: The Making of “Kiss Me More”
The process behind “Kiss Me More” is a testament to the organic and free-flowing nature of hit-making. The unique video for the song showcases Doja Cat’s creativity and artistic vision, while the catchy tune itself has become a radio staple across various genres. Yeti Beats, a key collaborator for Doja Cat, is credited for understanding her sound and being a part of some of her biggest records.
The making of a music hitmaker and hit breaker involves a delicate balance of talent, teamwork, and creativity. As showcased by Variety’s 2022 Hitmakers and Hitbreakers list, the industry’s top talents have come together to create some of the most memorable songs of the year. From songwriting camps in Hawaii to the power of management teams like SalXCo and 10Q Management, the behind-the-scenes efforts of these individuals have shaped the soundtracks of our lives.