Latin pop has experienced a meteoric rise in recent years, with artists like Shakira and J Balvin taking the world by storm. This article delves into the factors behind their success, as well as the emergence of six Medellín producers who are defining Reggaeton’s new pop wave.

Reggaeton’s Evolution and Chart Dominance

Reggaeton’s suave, lento, and pa’ bajo sounds have generated Billboard-charting hits, record-breaking YouTube views, and worldwide tours. The genre’s evolution began in the home studio settings of Colombia’s music scene, where producers have transformed reggaeton’s explosive, aggressive aesthetic into a smoother rendering of the dembow riddim. The lyrics now explore the intricacies of romance and heartbreak, appealing to a broader audience.

The Double-Edged Sword of Pop-Reggaeton

While the sugary sounds of the new pop-reggaeton have brought the genre to new heights, some argue that it represents an erasure of the genre’s political promise. Reggaeton originated as a site of resistance for poor, black Puerto Rican and Panamanian artists. The shift towards a more commercial sound may have diluted the genre’s original message and intent.

Medellín’s Ecosystem of Talent

Medellín has fostered an ecosystem of producers, songwriters, and engineers that are now top picks for writing and publishing contracts with major international labels. This creative hub has played a significant role in the rise of Latin pop, providing artists like Shakira and J Balvin with the support and resources they need to succeed on a global scale.

J Balvin’s Ongoing Projects and the Future of Latin Pop

J Balvin’s ongoing projects with Sky and Mosty exemplify the importance of proper timing, connecting emcees with producers, and home studio grinding. This cosmic perreo alignment has created a broader force that’s dominating streaming platforms today. As Latin pop continues to evolve and gain popularity, the world eagerly awaits the next wave of talent to emerge from Medellín and beyond.