Social media has become a powerful tool for businesses to connect with their target audiences and drive marketing success. Among these platforms, TikTok has emerged as a game-changer in the music industry, providing new ways for musicians to connect with their fans and promote their music.

Impact of Social Media on the Music Industry

Platforms like Twitter, Instagram, TikTok, and YouTube have made it easier for artists to share their work, interact with fans, and build their fan base. Social media has also made it easier for fans to discover new music and connect with other fans who share their interests. Many musicians have used social media to create and share behind-the-scenes content, live-stream concerts, and exclusive merchandise, further engaging their followers.

The Culture of Digital Influence and Going Viral

Social media has created a culture of digital influence, especially among Gen Z, leading to significant changes in the music industry. A study by MRC Data in November 2021 found that songs that trend on social media platforms like TikTok have a higher chance of appearing on the Billboard 100 or Spotify Viral 50 charts. Going viral in the music industry refers to a musician’s or band’s song, music video, or performance suddenly gaining widespread popularity and attention.

However, going viral doesn’t guarantee long-term success, and musicians must have a strong body of work, a solid team, and a good marketing strategy to maintain success and build a sustainable career.

Creed Media and the Role of Digital Marketing Agencies

Digital marketing agencies like Creed Media can help musicians harness the power of social media to promote their music and build a sustainable career. By leveraging the expertise of these agencies, musicians can effectively navigate the ever-changing landscape of social media and maximize their potential for success.

BLP Kosher: A TikTok Success Story

BLP Kosher is a South Florida rapper known for his attention-grabbing hairstyle and off-the-wall lyrics. His music is influenced by Florida rap, Eminem, and Lil Wayne, and he is known for his clever entendre and pop culture references. Kosher’s friends Charmane and Jew Sheisty passed away, inspiring him to throw himself even further into his music in their honor. He has collaborated with BabyTron and gained popularity on TikTok, with festival dates and a mixtape release in the works.